1. Is it clear what you offer and who it is for?
Your headline and introduction should explain the service and who it is for. “Quality you can trust” could describe almost any business. “Online bookkeeping for sole traders” helps visitors decide whether they are in the right place. Follow that with the details: what is included, how you work with clients and what they need to get started.
2. Do visitors find what they expected?
Check the search or advert that brings someone to the site and the page they arrive on. If an advert promotes bookkeeping for online shops, the linked page should explain that service. A general company page leaves visitors to search for the details themselves. Start by reviewing a page that matters to your business and already attracts potential clients.
3. What supports your claims?
A clearly explained project can say more than a claim about a “professional team” or “outstanding quality”. Describe the brief, what you did and any results you can verify. If you do not yet have a client project to share, you could show a personal project or an example of your process. Make its context clear. The service provider’s name, contact details and a clear account of what the service includes also help people decide.
4. Is it easy to send a message?
Try the form on a phone. Are the fields readable? Is it clear which ones are required? Do error messages explain what to correct? At this stage, ask only for the information you need to respond. Billing details, for example, can usually wait until later. Finish the test by checking that the message has reached the right inbox. A success message on the form does not, by itself, prove that the email was delivered.
5. Are you measuring enquiries or just clicks?
Clicking an enquiry button is not the same as sending a message. Look separately at how many people open the form, how many submit it and how many enquiries are relevant to your service. If you have little data, fix obvious problems with the content and usability first. One or two messages are not enough to draw broad conclusions. Keep a record of what you changed and when, so you can compare those changes with later results.