04 / Google Ads management
Google Ads campaign planning, setup and ongoing management. The aim is to match your ads to relevant searches and your landing pages to the questions potential customers need answered.
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Work starts with your offer, target market and website. For an existing account, the review also covers past campaigns, spend and tracking. This informs the proposed campaign structure, the services to promote and how the budget should be allocated.
Search campaigns use keywords and copy suited to your offer. Reviewing search terms and using negative keywords helps filter out irrelevant searches. The ad and its landing page should describe the same service, so visitors find the offer they expected.
Before launch, the review checks where visitors go after clicking and how they can enquire or buy. Those actions should be reflected in the tracking setup. Existing measurement is checked, and any technical improvements or additional tracking work can be scoped separately.
Campaign management includes regular reviews of spend, search terms, ads and the outcome data available. Changes are based on these findings. Reports explain where the budget went, which results can be measured and what is recommended next.
FREQUENTLY ASKED QUESTIONS
This depends on your service, target market, competition and campaign objective. Planning considers the opportunity alongside what your business can spend. Advertising spend and the management fee are separate costs, and the proposal makes the distinction clear.
Yes. The initial review covers campaigns, tracking and account access. Existing data and settings that work are considered when planning the next steps. Access is granted through the account, and your business retains its own access.
A clear offer, a suitable landing page, an agreed advertising budget and access to the relevant accounts. We also need to define the result to measure, such as a submitted enquiry. Any work required on the landing page or tracking, and its cost, is agreed before launch.
Yes. Management is available for English and Hungarian campaigns. Target countries, language, local offers and landing pages are agreed in advance. Spend and results are also reviewed by market, so you can see where to continue and where changes are needed.
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Tell me about your business and what you need: a new website, help with SEO or someone to manage your advertising.
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